Conversion-Optimierung für Dummies

Conversion-Optimierung für Dummies

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This is a good time to talk about the "long tail" of keyword research, and the 80/20 rule. Only about 20% of the keywords people search for will be popular "fat head" terms. The majority of keyword phrases will Beryllium less-frequent, long-tail keywords.

We talked about this a little earlier, but it’s important to Aufregung just how important this is. If you’Response trying to rank for “cast iron skillet” with a blog post, it’s probably not going to happen.

Well, now that I know that Google likes my site as a result for that keyword I can create a new World wide web page that’s 100% optimized around “YouTube description example”.

The content rein the policies directory seldomly changes, however the content rein the promotions directory likely changes very often. Google can learn this information and crawl the different directories at different frequencies.

The title link is the headline part of the search result and it can help people decide which search result to click. There are a few sources that Google uses to generate this title link, including the words inside the element (also called the title text) and other headings on the page.

As it would make sense for us to show up hinein Google for both of those keywords, we should probably prioritize the first one. Why? It has more searches. We’d probably get more traffic from ranking #1 for that keyword than the other one.

Write descriptive Lyrics in the titles and description fields of a video (the title of a video is tonlos a title, and so you can apply the best practices for writing titles here too).

Parts here of the Internetadresse can be displayed in search results as breadcrumbs, so users can also use the URLs to understand whether a result will Beryllium useful for them.

If your goal is to drive organic traffic to your site, the keywords you choose to target (meaning the keywords you create content about and optimize your pages for) will determine how people find you through search. If you own a golf shop, for example, you might want to rank for "fancy new clubs" — but if you'Response not careful, you might end up attracting traffic that's interested rein finding a new place to dance after dark. That is why identifying and effectively targeting your primary keywords is the foundation of a good SEO strategy designed to drive more organic traffic to your site.

If you’Response curious about the history behind how “SEM” came to mean “PPC” at the exclusion of SEO, you can dig deeper into these articles:

One more thing to keep in mind with internal links: make sure to use anchor Liedertext that includes your target keyword. That helps Google understand that your page is about that specific topic.

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We have to understand how potential customers are searching — and specifically, the intent of their search query — so that we're able to create content and optimize that content to show up well for those searches. That can't Beryllium done without keyword research."

Needless to say, ranking higher in the SERPs can drive more targeted traffic to your website. Which is why finding keywords people search for is step #1 of any SEO campaign.